Research shows that bad data costs companies in the US more than $3 trillion a year, dragging down marketing campaign performance and ROI. Versium has announced the launch of its new Data Prep product, a solution that enables marketers to quickly capture massive amounts of data at scale so that it can be more effectively deployed across all data-driven marketing activities.
The dirty $3 trillion data problem
Errors and inconsistencies in data can be collected and fed into systems in a variety of ways, impacting the effectiveness of marketing campaigns and AI initiatives. When companies rely on incorrect, incomplete, duplicate and invalid data, or “dirty data”, they waste valuable resources such as time and money on marketing campaigns that fail to reach their target audience. Research shows that organizations can realize almost 70% more turnover with improved data quality alone, shedding light on the biggest opportunity for marketers needing to do more with less.
Versium’s new Data Prep solution corrects data to dramatically improve AI modeling and marketing performance
Data Prep by Versium is designed for businesses that need to manage and repair large amounts of data, but lack the resources or expertise to do so effectively. Data Prep quickly diagnoses large amounts of data and automatically fixes errors such as missing fields, inconsistent formatting, typos and more, and prepares data for further enrichment or even AI modelling, enabling the ability to reach an audience across all channels. reach is significantly increased. Data Prep uses AI models to parse identity data such as location, job titles, and names to ensure consistency across large amounts of data.
“Data, especially first-hand data, is everything in today’s digital landscape with the rise of AI. But there are countless scenarios where bad data can be captured or entered, and we know that dirty data translates into dirty data. automate the data cleaning process, the first step in the data journey for most marketers looking to unlock better insights or implement AI into their marketing strategies. Data Prep can be accessed through our REACH UI or integrated directly into your own data pipelines through our APIs,” said Kevin Marcus, co-founder and CTO of Versium.
An end-to-end platform for every step of the data journey
Thousands of companies already use Versium to enrich their marketing data and improve their reach by a factor of 5, and Data Prep is the latest extension of their data solutions to help customers unlock the full potential of their data.
“Versium knows data, with over 10 years of experience helping marketers use data effectively to better understand and reach their target audience, we are expanding our range of solutions to help our clients solve all the problems in their data Data Prep is the culmination of Years of customer feedback on data quality issues. We saw a huge opportunity for them to increase their revenue by resolving issues in their data, even before using any of our other data tools. Now marketers can clean, enrich and activate their data all from our single, easy-to-use platform,” said Chris Matty, co-founder and CRO of Versium.
Easy-to-use tools and APIs for marketers and developers
Marketers can access Data Prep through Versium’s cloud-based REACH platform, along with its complete suite of data solutions, and developers can leverage Versium’s extensive set of APIs and open source tools to build these solutions and workflows directly into their own platforms.
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